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It's easy to talk about tourism ...

An army of candidates or a simplification unprecedented for the municipal elections in Gubbio? The question will remain so, at least for a few days. We'll talk about in the next issue.

This time we try to focus instead on what guidelines should focus, in our humble opinion, a valid comparison election.

Because then people will have to decide. Not so much "a saint who can trust, because those who govern themselves. For the present, but especially for the future of this city, who can no longer afford - on several fronts - Of "laurels."

The impression is that at the top of a scale of priorities of future candidates can only be economic development. Relevant choices are imposed at a stage in which, by now, neither the public nor subject the traditional local industry players can no longer be a "buffer" buffer of occupational aspirations of young people.

In this discussion we focus only on one aspect at least, anything but marginal. E 'since the Cretaceous period that we hear in Gubbio to enhance tourism along the vein of the triptych TAC (tourism, environment, culture), making the service sector and welcome a new strong point of this city and its area. It should be understood, however, how this should happen. Knowing that we are not starting from scratch and that nothing can be changed in a few years.
How to work on numbers (arrivals and admissions), as affecting the permanence of tourists (day stay), creating grounds for appeal, links to sites of attraction, synergies with neighboring areas, seasonal events or opportunities?

are choices to be made according to a strategic logic of which still is hard to discern a common thread. Focusing on major events (a few years of "Life in Gubbio " may not be enough) or on multiple occasions, However, less impact in the media? Focusing on a niche tourism or "fire on"? If the event is of high quality (see show Dinosaurs) you could even see the line outside a museum, an image that was unknown in Gubbio frankly. While
Perugia and Assisi , for example, are candidates as European Capital of Culture for 2019 (without the side of the Chiascio has ever aired a possible involvement), the parties could still capitalize on our heritage and culture authentic historical remains largely untapped: the Franciscan Trail has less potential of the Way of St. James (on a mystical and religious), ma non gode di infrastrutture, non è accompagnato da una valida campagna promozionale nazionale e internazionale, non è forte di sinergie tra diversi Comuni (guarda caso, ancora Assisi, portaerei del trend turistico umbro).

Si è parlato per qualche mese di un nuovo stadio – progetto futuristico e al momento poco fattibile sul piano finanziario – ma in una città che è riuscita a costruirsi un brand dignitoso negli ultimi anni (sarà per “ Don Matteo ”, ma non c’è più bisogno di dire “ Gubbio in provincia di Perugia ”, per spiegare dove siamo), quello che manca è un contenitore per eventi convegnisti di ampio respiro e soprattutto of important numbers. A convention with over 400 people is already oversized for today's existing public or private facilities. And for a city that has no water, no snow, but also aims to make tourism a "leg" important economic and employment in its financial statements, is not a problem recently.

reflection could go on, for example penetrating the front road. But
expect input from the electoral confident.
Knowing that it is not easy. Knowing that it's easy to talk about tourism ...
GMA

From editorial "Gubbio today" - February 2011